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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q56-Q61):
NEW QUESTION # 56
Which send process can use Sender Profiles? (Choose 3)
- A. Triggered Sends
- B. Guided Sends
- C. Simple Automated Sends
- D. User-Initiated Sends
- E. Test Sends
Answer: A,B,C
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION # 57
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)
- A. Style alt text for when images do not display automatically.
- B. Make the email completely image based.
- C. Use custom corporate font to match NTO brand.
- D. Add background colors that match branding.
Answer: A,C
NEW QUESTION # 58
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Audience Segmentation
- B. Predictive content
- C. Specialized content
- D. Dynamic content
- E. Personalization string
Answer: A,D,E
NEW QUESTION # 59
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Make the email completely image based.
- C. Use custom corporate font to match their brand.
- D. Add background colors that match branding.
Answer: A,C
NEW QUESTION # 60
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Data Extension Sharing Rules
- B. Manage Data Extension Policies
- C. Shared Data Extension Permissions
- D. Date/Time Range for Access
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION # 61
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